In the competitive world of digital marketing, understanding your website's performance is key. Yet, one critical tool often overlooked by website owners is Google Search Console.
This free platform provides insights on how your site performs in Google search results and offers the tools to improve its visibility.
This is different from Google Business which we can discuss at a later time. GSC tracks search queries to identify issues like broken links or crawl errors and then provides actionable insights that can drive better search engine optimization (SEO). What does this mean for you? It means that regardless of what you may be visually seeing on your business website, it may be set up in a way that doesn't allow google to "crawl" your site and interpret it correctly. By interpreting it correctly, it can display the relevant information on your site in the google search, when people attempt to find it. For example, If your site was not built correctly, google may be flagging entire pages as duplicates, and therefore not even reading the site to display it in search results.